EAudio Now Beating Audio – For Some Titles

April 22, 2015

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The moment has arrived when there are as many or more copies and holds on the eAudio version of many bestsellers. Some examples are:

The Girl on the Train by Paula Hawkins

103 Audiobook holds

121 eAudio holds

All the Light We Cannot See by Anthony Doerr 

94 Audiobook holds

108 eAudio holds

On the other hand there’s Dead Wake by Erik Larson

55 Audiobook holds

34 eAudio holds

So content clearly still matters when it comes to format choice. I notice, though, that half of my wishlist titles in 3M this week were westerns, something I’ve never seen before.  Books and eBooks have their relative advantages, but I’m hoping the migration to eAudio from Audiobooks continues and accelerates.  These audio formats offer fairly identical listening experiences and the digital format has so many advantages such as no late returns and no repair downtime, etc. while the pricing and use terms are similar (unlike many books).  I know you’re all experts in promoting and inviting in a way that doesn’t feel “pushy” and really appreciate everyone’s contribution to this terrific trend!

 

 

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