so what’s the deal with these rental dvds?

January 13, 2012

  Rentals have been around for a while, actually since Avatar but you may not have noticed them, now with them splashed across the bottom of the HP release, they may have caught your eye for the first time.

Here’s the straight dope on rental DVDs.

  • Rentals contain the theatrical release of the film without any extras
  • Customers who use Redbox, or other avenues to rent DVDs have probably seen these before
  • Only select DVDs get the rental DVD treatment  (mostly blockbusters)

Rental and Retail there’s a difference

Consumers who buy HP &DH part 2 at their local grocery store or Costco are purchasing the retail version of the film.  This contains not only the theatrical release but also all the extras that come along with the film.

Warner Brothers doesn’t allow our vendor to sell the retail version to libraries, and outlets such as Netflix and Redbox.  In some cases films will also have an embargo period of 30 to 60 days before the movie is available for purchase by the library also so that consumers will be encouraged to go out and buy their own copy of the DVD rather than be able to get it at the library or a kiosk on the day it comes out for purchase.

In the end its all about money.

posted by jim




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