the power of cover art

July 20, 2010

clearly, i am fascinated with covers because over the last week+, i have 7 tabs open about book covers from various blogs and newsletters.  let’s see if i can pull it all together in a coherent post with the added benefit of closing a whole lot of browser tabs.

AIGA, the professional association for design, recognized 50 books for their notable covers, as well as 50 books for their design, out of more than 800 entries from 2009.  it seems that Chuck Palahniuk inspires eye-catching art with nods to both “Snuff” and “Pygmy.”  there is a certain commonality of simplicity and color contrast to these covers.  can’t say that i agree with “The Collected Stories of Lydia Davis,” yawn.

your picks of the list? (via Shelf Awareness)

over at Abe Books, they put together a list of 25 iconic book covers that they love.  from “Flowers in the Attic” to “Catcher in the Rye” to “Nerve” (i always did like the Dick Francis covers).  the covers are thoughtfully grouped by color, nicely done. (via Shelf Awareness)

covers are obviously big business and this is especially true for teen publishing.  over at Alloy, most of the advertising budget is devoted to covers.  Josh Bank, president, East Coast, of Alloy Entertainment, defines a good cover as having

a strong central image that communicates the feeling of the editorial, something that stands out on crowded shelves, and a title large enough to be read from outer space.

a PW article outlines the shoot for Alloy’s “The Lying Game,” a new series from author Sara Shepard who penned the very popular and now a t.v. series “Pretty Little Liars.”  Alloy typically spends about $18,000 on a cover, but for “The Lying Game,” approximately $26,000 was dropped.  ouch.

the covers of Stieg Larsson’s series are now easily recognizable.  but apparently, the cover for “The Girl with the Dragon Tattoo” originated from  50 possibilities that were developed over a 3 month period by one designer.  some questioned the final design, but Sonny Mehta, chairman and editor in chief of Knopf Doubleday Publishing Group, stuck by the decision.  worried that the book would be pigeonholed, Mehta explains

I was extremely worried that they would be dismissed as crime novels, Scandinavian crime novels, in translation.

a great slide show features some of the rejections. (via Shelf Awareness)

that’s probably enough about covers – the other 2 cover musings can wait till another time.

posting by marin

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One Response to “the power of cover art”

  1. Nancy Says:

    Glamour of Grammar?!


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