publisher wake-up call

March 18, 2010

DK Marketing commissioned this clever free verse video titled “The End of Publishing.”  it was inspired by a YouTube video that made the rounds called “The Lost Generation.”  on Penguin’s site, there is more background on “The End of Publishing” via a Q & A with its creator, Zoe Uffindell of Khaki Films.

How difficult was it to achieve this effect?

It takes a creative professional writer, patience, and several days to achieve something like this – a bit like a huge jigsaw that you have to paint as well as put together!  The voice-recording and editing of the text was a case of finding just the right voice, and pacing it right.

(via Shelf Awareness)

posting by marin

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