Jon Stewart beats Oprah!

June 19, 2008

despite typos and a lack of information regarding the demographics of respondents and full methodology (apparently not made public), Random House commissioned an online survey of readers that is worth a quick read.  a couple of questions not asked: do you prefer to buy online or at a brick and mortar store (sort of implied by the question of “Where do you most often buy books,” pg. 4, in which online is at 43%) and if 62% of respondents are browsing online without a specific book in mind, pg. 7, what guides them?  also, if the most sold genre is romance and only 7% of respondents are buying this genre online, pg. 5, does that mean that most are buying at brick and mortar, getting them from the library, e-book viewing, or….?  not quite sure what the “with passport” and “without passport” distinction means, pg. 9, perhaps a reference to citizenship?  the reference to “residents of planet earth,” pg. 9, made me question the authenticity of the survey, but it does seem to be legit.  via Dear Author.

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One Response to “Jon Stewart beats Oprah!”

  1. David Says:

    I wonder if Stephen Colbert just got lumped in with Jon Stewart’s numbers?


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